My Academic Journey and Interest in Digital Marketing

I am currently pursuing my Bachelor’s degree in Business Administration (BBA) with a specialisation in International Business. My academic journey has enabled me to establish a solid foundation in business concepts, global markets, and organisational practices.

During my studies, I developed a growing interest in how businesses communicate and grow in the digital space. As companies increasingly rely on online platforms, I realised the importance of understanding digital marketing alongside traditional business knowledge.

My academic background has encouraged me to explore areas such as branding, consumer behaviour, and market strategies, which naturally connect with digital marketing concepts. Learning about social media, content creation, and online presence has helped me understand how theory applies to real‑world business scenarios.

As a student, I am currently learning the basics of digital marketing and continuously improving my skills through practice and self‑learning. I believe that combining my education in International Business with digital marketing knowledge will help me adapt to modern business environments and future career opportunities.